Brand Story

Alison Yip is a young jewellery designer and brand founder who returned to Hong Kong to study jewellery design after spending a year in France during her secondary school years.

Her secondary school placed great emphasis on fostering students' creative thinking and personal development, laying the foundation for her to embark on her own business venture in the future. The idea of establishing her own brand came to her as early as Form 4, when she was studying.

After learning practical jewellery design skills during her studies at the age of 21, she started her own brand, ALI'MOUR, focusing on sterling silver jewellery, and won the first runner-up prize in a jewellery design competition organised by the Trade Development Council.